Social Media for Business
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RoSPA & IATP Approved
Course Description
The Internet has changed our lives both personally and commercially.
The boundaries between personal and business communication are now much less defined.
Three-quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers’ time in that direction.
So far as your social media audience is concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.
The starting point in any social media activity for business is your website or microsite, and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.
Further Information
This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool.
The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.
Social Media Business
Course Modules
|
Course |
Module Number |
Module Name |
Pass % Required |
|
Social Media for Business |
1 |
Introduction |
70 |
|
Social Media for Business |
2 |
What is Social Media? |
70 |
|
Social Media for Business |
3 |
Introduction to POST Methodology |
70 |
|
Social Media for Business |
4 |
Websites and Microsites |
70 |
|
Social Media for Business |
5 |
|
70 |
|
Social Media for Business |
6 |
|
70 |
|
Social Media for Business |
7 |
|
70 |
|
Social Media for Business |
8 |
Blogging |
70 |
|
Social Media for Business |
9 |
Video |
70 |
|
Social Media for Business |
10 |
Bringing it all Together |
70 |
|
Social Media for Business |
11 |
Is Social Media Worth It? |
70 |
Recommended System Requirements
- Browser: Up to date web browser
- Video: Up to date video drivers
- Memory: 1Gb+ RAM
- Download Speed: Broadband (3Mb+)
Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).
Advantages
CPD approval means that this course can be used by those that need to prove they are continually developing themselves.
Online training is flexible, efficient, and cost-effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training in around their work and personal life.
Certification
All of our courses are accredited by the CPD Certification Service as conforming to universally accepted Continuing Professional Development (CPD) guidelines.
On successful completion of the course you will be sent a quality assured certificate through the post the next working day. This can be used to provide evidence for compliance and audit.
This certificate does not have an expiry date. However, based on industry best practice guidelines, the recommended renewal period for this training is 3 years. We will print this recommended renewal date on your certificate.
Benefits of Online Training
Approved by ROSPA
Approved by the CPD Certification Service
Enrol and start today, so no need to wait
Takes approximately 100 minutes to complete online
Works on any device that can access the internet
Has all the training materials that you need, so no hidden fees
Includes the end of course test at no extra cost
Allows free re-sits of the test if you do not pass the first time
Enables you to download a certificate when you pass the test
The fast, efficient, effective, and low-cost way to learn
Aim of the Course
At the end of this course, you will understand:
- Define the meaning of mass media, legacy media, and culture
- Explain the role of digital culture and social media in society.
- Define what ‘Superbug’ media products are.
- Outline the role of advertising, marketing, and or as a mass communication tool.
- Discuss the role of newspapers and the future of digital news in society.